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Manchester United star Romelu Lukaku joins Jay z Roc Nation sport management

Manchester United star Romelu Lukaku joins Jay z Roc Nation sport management.
The Manchester United striker posted three photos on Instagram and was ‘welcomed to the family’ in New York.

Jay-Z’s talent stable orginated as Roc Nation, an entertainment company, before branching out to Roc Nation Sports and Lukaku is the first Premier League addition to the talent stable.
The Belgian is the second footballer after Bayern Munich defender Jerome Boateng to join the roster.

For the most part Roc Nation Sports boasts a clientele from the NFL, MLB and NBA and a couple of big names greeted the 24-year-old.

Jacksonville Jaguars running back Leonard Fournette swapped shirts with Lukaku.

The forward also posed alongside wide-receiver Victor Cruz and Shawn ‘Pecas’ Costner, a senior management executive at Roc Nation Sports.

No doubt the signing of Lukaku is a coup for the agency and they were keen to roll out the red carpet to welcome their latest addition.

Costner wrote on his Instagram: ‘Couple of family members welcoming Romelu Lukaku to the Roc Nation Sports family.’
And Lukaku made the most of his time off from United, taking in a Brooklyn Nets game from courtside seats.

ROC NATION SPORTS

Roc Nation Sports is the sports management division of Roc Nation, an entertainment company founded by Jay-Z.

The Sports branch was launched in 2013 and proclaims its mission is to aid the careers of athletes on and off the field.

Commercial deals, media relations and ‘brand strategy’ are all listed as areas Roc Nation Sports helps develop with their clients.

Notable clients include:

Kevin Durant, Dez Bryant, Jerome Boateng, Miguel Cotto, Romelu Lukaku

The forward will return to Manchester in high spirits, particularly given his contribution of a goal and assist in the victory over former club Chelsea.

Buoyed by an upturn in form and signing on with Roc Nation Sports, he will look to continue the momentum against Crystal Palace on Monday night.

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