Chelsea want to send racist supporters on trips to Nazi concentration camp Auschwitz instead of imposing banning orders.
The Blues’ Jewish owner Roman Abramovich is at the forefront of the initiative, designed to combat anti-Semitism at the Stamford Bridge club.
Chelsea want to offer supporters caught in racism storms the chance to attend education courses at the World War Two concentration camp in Poland instead of being banned from attending matches at the Premier League club.
If you just ban people, you will never change their behaviour,’ Chelsea chairman Bruce Buck told The Sun.
‘This policy gives them the chance to realise what they have done, to make them want to behave better.
‘In the past, we would take them from the crowd and ban them, for up to three years.
‘Now we say ‘You did something wrong. You have the option. We can ban you or you can spend some time with our diversity officers, understanding what you did wrong’.’
Chelsea publicly criticised a number of their own fans for anti-Semitic chanting against rivals Tottenham in September 2017.
Auschwitz was a concentration and extermination camp used by the Nazis during World War Two.
The camp, which is located in Poland, was made up of three main sites. Auschwitz I, the original concentration camp, Auschwitz II-Birkenau, a combined concentration/extermination camp and Auschwitz III–Monowitz, a labour camp, with a further 45 satellite sites.
Birkenau became a major part of the Nazis’ ‘Final Solution’, whereby they sought to rid Europe of Jews.
An estimated 1.3 million people were sent to the camp, of whom at least 1.1 million died – around 90 percent of which were Jews.
Since 1947, it has operated as Auschwitz-Birkenau State Museum, which in 1979 was named a World Heritage Site by Unesco.
A Chelsea delegation went to the annual March of the Living at Auschwitz in April and in June an official trip of 150 fans plus club employees went to Poland to visit the notorious Nazi death camp.
Holocaust survivors have also given talks to west London club.
Buck added: ‘It is hard to act when a group of 50 or 100 people are chanting. That’s virtually impossible to deal with or try to drag them out of the stadium.
‘But if we have individuals that we can identify, we can act.’
The initiative is backed by the World Jewish Congress, the Holocaust Education Trust and leading Jewish scholar Rabbi Barry Marcus, who insisted banning doesn’t work.
Buck responded: ‘It took us five years to find that out. A year ago, Roman sat down with senior people at the club and had a conversation.
‘He had noticed an increase in anti-Semitism around the world and directed us to see what we could do implement a long-term project to combat it.’