Serie A players will join forces this weekend by wearing red marks on their faces during their league matches in support of the campaign tackling violence against women.
Cristiano Ronaldo, Paulo Dybala and Co as well as officials will wear a red stripe on their cheeks to help raise awareness of violence to women.
The move is part of a partnership with the Italian non-governmental organisation WeWorld Onlus.
For the United Nations International Day for the Elimination of Violence against Women on Sunday, women will also attend the Italian top-flight matches wearing shirts backing the campaign.
A host of big-name players including Juve’s Dybala and Napoli’s Marek Hamsik took part when the league supported the initiative last season.
The campaign has gained plenty of support on social media with the hashtag, #unrossoallaviolenza (a red card to violence).
An image of Chievo defender Fabrizio Cacciatore with red marks on his face was tweeted by the official Twitter account of Serie A.
Earlier this week, the likes of former AC Milan defender Franco Baresi and ex-Italy goalkeeper Francesco Toldo were pictured on the WeWorld Onlus Twitter account supporting the campaign.
‘Violence is a cultural problem. In order to solve this problem, our sons need to be taught the right values and that they need to show respect,’ Toldo said.