Real Madrid topples Manchester United as the most valuable football brand in the world.
According to a report by Brand Finance, the Spanish giants are now worth a staggering £1.44billion after a growth of 26.9 percent since 2018.
That, accompanied with their recent on-field woes, has left United trailing behind in second place after they fell by 5.8 per cent in the last 12 months to £1.29bn.
‘Real Madrid has shown this year who truly reigns supreme in the world of football,’ said Bryn Anderson, director at Brand Finance.
‘They triumph not only as the most valuable and strongest brand but their enterprise value and stadium are also ranked second to none.
‘The most successful club in the history of European football is finally reaping the benefits of decades of spectacular on- and off-pitch performance.’
The rest of the top 10 is dominated by Premier League sides with Manchester City, Liverpool, Chelsea, Arsenal and Tottenham in the illustrious group.
Barcelona, Bayern Munich and Manchester City have kept their positions as the other members of the top five.
Barcelona is up 11.8 percent to £1.22bn, Bayern has also grown and their 13.3 percent rise sees them now worth £1.15bn while recently crowned back-to-back Premier League champions Manchester City are up 14.4 percent to £1.10bn.
Consecutive Champions League finals have seen Liverpool achieve an impressive 20 per cent growth. They are now said to be worth £1.04bn and that figure is surely only going to continue to rise as they improve under Jurgen Klopp.
MOST VALUABLE FOOTBALL BRANDS IN THE WORLD
1. Real Madrid – £1.44bn (26.9%)
2. Manchester United – £1.29bn (-5.8%)
3. Barcelona – £1.22bn (11.8%)
4. Bayern Munich – £1.15bn (13.3%)
5. Manchester City – £1.10bn (14.4%)
6. Liverpool – £1.04bn (20%)
7. Chelsea – £846m (-1.8%)
8. PSG – £799m (21.3%)
9. Arsenal – £773m (-0.8%)
10. Tottenham – £662m (20.4%)
*growth in brackets
Chelsea follow them in the list in seventh. They are worth £846m but have suffered a 1.8 per cent loss in growth.
PSG’s plethora of big names continue to earn the more market position and a rise of 21.3 per cent has seen them valued at £799m.
North London rivals Arsenal and Tottenham conclude the top 10 with the Gunners falling by 0.8 per cent to £773m. Spurs, who are starting to reap the rewards of their plush new stadium, have enjoyed growth worth 20.4 per cent and they are adjudged to be worth £662m.