Lewis Hamiltion slams the idea of the new Formula One logo which was unveiled following the season-ending Abu Dhabi Grand Prix.
The redesign was done by Liberty Media, sport’s American owners, replaces the old one which was introduced by former F1 supremo Bernie Ecclestone and has stood for 23 years.
Liberty, which acquired F1 for £6.4billion in January, hope the new design will help broaden F1’s appeal and attract new audiences.
In any case, minutes after its uncover on the platform here at the Yas Marina circuit, Hamilton scrutinized the requirement for change.
‘The old one was notorious, and the better and brighter one isn’t,’ Hamilton, 32, said after he completed second to Mercedes partner Valtteri Bottas at the last round of his title winning effort. ‘Envision if Ferrari changed theirs.’
Bottas and Ferrari driver Sebastian Vettel likewise questioned the astuteness of the rebrand with both demanding they favored the old plan.
Mercedes manager Toto Wolff gave a single word reaction when requested his emotions on the logo. ‘Awe-inspiring,’ the Austrian said with more than a trace of mockery. Then, fans via web-based networking media additionally moved to express their hate.
Clarifying the requirement for another logo, Sean Bratches, F1’s American business manager, stated: ‘Our new image personality symbolizes the more extensive change occurring in Formula One as we mean to expand the game’s allure, pull in new gatherings of people and construct more grounded associations with existing fans.
‘We set out to make a logo that catches the speed and energy of the apex of motorsport and this uncover signals the start of another period for Formula One.
‘To have the capacity to dispatch it here at the last race of the year in Abu Dhabi gives an incredible end to what has been an energizing year of dashing and we anticipate a perpetually captivating and immersive experience for all F1 fans in 2018.’